Cross- Cultural Awareness Training


The aim of this seminar is to sensitise participants to verbal and non-verbal aspects of a foreign culture that can influence communication. It is suitable for managers and anyone else who has contact with other cultures and wishes to refine their communicative competence.

We start by looking at how we see ourselves and how members of other cultures might perceive us. (We start by working on the perception of self and of the other/ on how we see ourselves and how others see us) Through this process insights emerge as to how we are stuck in our own familiar cultural environment and ethnocentricity. Prejudices are recognised for what they are and so can be reduced. This can deepen our understanding of other ways of thinking and associated differences that could otherwise inhibit us and thus hinder communication.

Cultural structures underlie varying styles of leadership and work processes and if we are aware of this, international communication can be enhanced.

The problems of coming to terms with a different culture that present us not only with linguistic difficulties but also the feeling of not being able to understand or to be understood can often manifest themselves in cultural stress experienced more or less keenly and that in its dramatic form is known as culture shock. We discuss your own reactions and how you react to others in this conflict-laden phase of the so called culture shock, we share experiences and work out solutions.

Having attained a new sensitivity to other cultures we can be more open in our relationships with members of other cultures and our cooperation can be more fruitful.

  2009 | micom-institute